Pepsi – Designing for the Pulse of Pop Culture

Overview

At PepsiCo India, I led design and innovation for the Foods portfolio- spanning brands like Lay’s, Kurkure, Doritos, and Quaker. As the design manager of the foods design team, I collaborated closely with marketing and directed external creative partners to deliver bold, end-to-end solutions that shaped the visual narrative of some of India’s most loved snack brands.

Doritos Dinamita

Crafted a bold new identity and packaging solution for Doritos Dinamita’s India launch, amplifying its explosive heat and flavour with a design tailored to local sensibilities.

Doritos X Call of Duty

Designed a limited-edition Doritos pack in collaboration with Call of Duty, merging brand cues with gaming culture through tactical patterns and bold visual cues.

Doritos Sizzlin’ Hot

Developed fiery new packaging for Doritos Sizzlin’ Hot Nachos, visually amplifying spice and heat to better match Indian taste preferences.

Quaker Oats Muesli

Created a distinct, vibrant identity for Quaker Muesli, positioning it as a ready-to-eat, healthy snacking option while breaking away from traditional oats packaging.

Kurkure Playz

Reimagined Kurkure’s packaging as part of PepsiCo’s design recruitment- delivering a playful, high-energy concept that stayed true to the brand’s spirited personality.

Left: existing design. Center & Right: proposed design upgrade

Pepsi Zodiac Cans

Designed a series of limited-edition Leo-themed Pepsi cans—translating zodiac symbolism into bold, illustrative expressions as part of an internal creative exploration.