For over 15 years, I've woven stories through design, blending graphic artistry, branding strategy, and packaging innovation into my creative practice. My professional journey has taken me from crafting global visual narratives at PepsiCo to developing culturally-rooted concepts for Kati Patang craft beer, where I continue to consult. Recently, I've been exploring new creative territories in UI/UX design, applying my visual intuition and problem-solving approach to digital environments.

Beyond my professional work lives my artistic soul. A transformative 9-month artistic sabbatical in Berlin helped me uncover deeper dimensions of my creative voice. My paintings- emotional, expressive, and dark, stand in beautiful contrast to my design practice, offering a raw and personal counterpoint to my commercial work that I deeply treasure.